Ecommerce Skincare Brand
The rapid growth cash crunch
At $8M monthly revenue, growth pushed payments, inventory, and fulfillment harder than the finance process could handle. The business looked strong on revenue but frequently ran tight on cash because settlements, inventory cycles, and payables were not tracked cleanly.
Moved reporting to accrual for accurate visibility, cleaned a seven figure reconciliation gap across gateways and invoices, and implemented structured cash tracking tied to inventory cycles and settlement timing.
"We had over a million dollars tied up across gateways and inventory without clarity. Once the numbers were clean, we finally had control."
Ops Lead, Finance Operations

















